Sportsbooks Turn Injury Protection Into a Paid Upsell
BetMGM launched BetDefense on September 9, 2026, joining FanDuel and DraftKings in turning free injury protection into a paid, full-game sportsbook feature.
United States
Novig's Equity Endorsement Deal With Sydney Sweeney
Novig gave Sydney Sweeney equity instead of a fee for its Just Sports campaign, launched September 9 as Kalshi and Polymarket ran rival celebrity NFL ads.
DraftKings Predictions Ad Campaign Draws State Lawsuits
DraftKings ran geo-targeted Predictions ads in California, Texas, Georgia and Florida on August 25, states where it has no sportsbook licence, as suits mount.
How Affiliate Licensing Works in US Sports Betting
Affiliate licensing rules for US sports betting differ sharply by state: New Jersey, Michigan and Pennsylvania require registration, Ohio requires none.
Arizona Reopens Racetrack Sportsbook Licenses After Exits
Arizona's application window for up to 10 racetrack sportsbook licences closes August 27, following an exodus that left six of its 20 mobile licences vacant.
Pennsylvania Sports Betting Handle Hits $509.5M in July
Pennsylvania's July sports wagering handle rose 23.5% to $509.5 million, with taxable revenue up 27.75% to $51.8 million, the state gaming board reported.
BETER Reaches Tenth US State With Virginia License
BETER's new Virginia Lottery vendor registration marks its tenth US state, extending its esports and table tennis betting content to operators there now.
PENN to Build $195 Million Hollywood Casino New Orleans
PENN Entertainment will spend about $195 million on a landside Hollywood Casino New Orleans, replacing its Boomtown riverboat ahead of a 2029 opening.
New York Mobile Betting Hold Rebounds to 11.4% in July
New York's mobile sportsbooks held 11.4% in July 2026, turning a smaller $1.88bn handle into $214.4m of revenue after June's World Cup hold collapse to 5.19%.
Hollywood Casino Aurora Doubles Revenue Off the Water
Penn Entertainment's Hollywood Casino Aurora took $17.4m in July 2026, nearly double its riverboat-era total, in its first full month at a $360m land-based complex.
Google's New Ad Rules Force Affiliates to Vet Every Link
Google's revised gambling ad rules require affiliates to link only to licensed operators and bar them from mixing gambling and social-casino ad accounts.
Prediction Market Bets Skip the Safer-Gambling Warnings
Nearly half of digital sports betting ads in 2026 skipped safer-gambling messaging, as prediction markets face suits over acting like unlicensed sportsbooks.