Better Collective Swaps Programmatic Ads for Sponsorship
Better Collective's Q2 2026 report shows sponsorship revenue up 39% as it deliberately trades lower-yielding programmatic ad inventory for direct deals.
Growth & Marketing
Acquisition, retention, and the marketing playbooks that win and keep players.
Fanatics Wins NFL Sportsbook Sponsorship Rights
Fanatics won NFL sportsbook sponsorship rights on a non-exclusive deal, ending the gap DraftKings, FanDuel and Caesars left when their $1bn deals lapsed.
Entain Turns Angstrom Into a Free-to-Play Acquisition Funnel
Entain launched Seven, a free-to-play Premier League app built by its Angstrom modelling unit, on 11 August 2026, with a £100,000 weekly jackpot paid via Ladbrokes.
Potawatomi and Seneca Buy Into NFL Stadiums Over DraftKings
Potawatomi named an NFL gate at Lambeau Field and Seneca anchored a club at the Bills stadium, tribal sportsbooks outbidding Tier 1 rivals for stadium space.
Betway's Man United Deal Shows Where Shirt-Ban Money Goes
Betway became Man United's principal partner as parent Super Group posted record Q2 revenue, showing sponsorship cash shifting from shirts to training kits.
BetMGM Extends Marriott Bonvoy Loyalty Tie-Up Into Alberta
BetMGM has expanded its Marriott Bonvoy points tie-up into Alberta, timed to the province's July iGaming launch, importing a US loyalty model into a new market.
DraftKings Marketing Spend Jumps 38% on Predictions Bet
DraftKings raised second-quarter marketing spend 38% to $322.5 million as its five-month-old Predictions product grew trading volume from $2.3bn to $11bn.
Betfred Set to Exit Super League Sponsorship as Taxes Bite
Betfred looks set to end its near-decade Super League title sponsorship as UK tax rises that already forced 132 shop closures reach marketing budgets.
ESPN Bet Proved an Audience Is Not a Customer Base
ESPN Bet burned about $1bn to reach just 3% share before PENN killed it, resetting sports betting acquisition: media reach does not convert to bettors.
Loyalty Programs Are Replacing Free Bets in US Betting
As per-wager taxes and safer-gambling rules make bonuses costly, US operators rebuild retention around tiered loyalty programs modeled on casino-resort comps.
High-Value Players Are iGaming's Riskiest Revenue
A small cohort of high-value players still generates most online gambling revenue, and UK affordability rules now put that concentrated VIP model at risk.
Gambling Advertising Bans Push Marketing In-House
A gambling advertising ban across Belgium, Italy and the Netherlands is pushing operator marketing out of mass media and into owned data and affiliate channels.