Sportsbook Loyalty Tiers Are Eating Free Bets, and That Is Reshaping Customer Economics
US tax pressure kills acquisition freebies. DraftKings, FanDuel, Caesars and BetMGM build tiered loyalty as the per-bet profitability model.
Growth & Marketing
Acquisition, retention, and the marketing playbooks that win and keep players.
Betfred Confirms Super League Exit Over UK Betting Tax
Betfred confirmed on 21 September 2026 it will not renew its Super League sponsorship, with founder Fred Done blaming UK tax rises behind 132 shop closures.
House of Lords Urges Near-Total Gambling Advertising Ban
A House of Lords committee report released September 17 calls for near-total gambling advertising ban, escalating UK regulatory pressure on operator marketing and customer acquisition.
Malta Proposes AI Gaming Charter to Curb Algorithmic Targeting
Malta Gaming Authority launched AI Gaming Charter consultation requiring operators to disclose AI use, validate fairness, and implement human oversight on player decisions.
DCMS Weighs Widening Unlicensed Gambling Sponsorship Ban
DCMS's consultation on banning unlicensed gambling sponsorship closed September 9, and a UK research consortium wants it extended to licensed operators too.
Google Ties Gambling Ad Certification to Compliance History
Google now judges gambling ad certification on compliance history, not just paperwork, after its policy health rule covered every category from September 14.
Novig's Equity Endorsement Deal With Sydney Sweeney
Novig gave Sydney Sweeney equity instead of a fee for its Just Sports campaign, launched September 9 as Kalshi and Polymarket ran rival celebrity NFL ads.
DraftKings Predictions Ad Campaign Draws State Lawsuits
DraftKings ran geo-targeted Predictions ads in California, Texas, Georgia and Florida on August 25, states where it has no sportsbook licence, as suits mount.
Betty's Franchise Model Fuels 113% Q2 Revenue Growth
Betty Canada's net gaming revenue grew 113% to US$90.2m in Q2 2026, the first hard evidence behind Betty's 'McDonald's of iCasino' franchise strategy.
ROGA Marketing and Advertising Code Binds US Sportsbooks
ROGA's Marketing and Advertising Code now binds bet365, BetMGM, DraftKings, FanDuel and five other US sportsbooks, plus their affiliates and influencers.
Kaizen Gaming's Sponsorship Strategy Skips the US
Kaizen Gaming's Betano signed Tottenham and a third FIFA World Cup deal in 2026, while its CCO says the operator still has no plans to enter the US market.
Lazio Tears Up $22 Million Polymarket Sponsorship
Serie A club Lazio terminated its $22 million Polymarket shirt sponsorship on August 11, four months after signing, once Italy's ADM blacklisted the platform.