Affiliate SEO is becoming an AI business
Affiliates are shifting from organic search rankings to AI-generated answers, moving budget from Google traffic to platform integrations with ChatGPT, Claude and other LLMs.
Affiliate Industry
Commission models, M&A, and search across the iGaming affiliate sector.
Catena Media Names Interim CTO for Its Platform Bet
Catena Media named board member Martin Zetterlund interim CTO on September 17, replacing Edward Midolo as its automated 2027 marketplace platform nears launch.
DCMS Weighs Widening Unlicensed Gambling Sponsorship Ban
DCMS's consultation on banning unlicensed gambling sponsorship closed September 9, and a UK research consortium wants it extended to licensed operators too.
Catena Media Buys Back Hybrid Bonds at 20 Cents on the Euro
Catena Media bought back perpetual hybrid bonds at 20% of face value on September 9, while its CFO says interest payments will not resume anytime soon.
Google Ties Gambling Ad Certification to Compliance History
Google now judges gambling ad certification on compliance history, not just paperwork, after its policy health rule covered every category from September 14.
Gentoo Media Cuts Full-Year Guidance as Refinancing Drags On
Gentoo Media cut its full-year 2026 revenue and EBITDA guidance after second-quarter revenue fell 9%, even as deposits hit a record and refinancing drags on.
How Affiliate Licensing Works in US Sports Betting
Affiliate licensing rules for US sports betting differ sharply by state: New Jersey, Michigan and Pennsylvania require registration, Ohio requires none.
GR8_TECH Removes the Cap on Affiliate Sub-Levels
GR8_TECH's affiliate platform now supports unlimited sub-affiliate tiers and lets operators price commissions on turnover, GGR, net deposits or flat fees.
Lazio Tears Up $22 Million Polymarket Sponsorship
Serie A club Lazio terminated its $22 million Polymarket shirt sponsorship on August 11, four months after signing, once Italy's ADM blacklisted the platform.
Prediction Markets Are Reviving Affiliate CPA Deals
Better Collective's North American CPA affiliate revenue rose 50% to 5 million euros in Q2 2026, driven by prediction market operators paying per signup.
Grandstand's Marketing Revenue Shrinks as Data Grows
Grandstand's Q2 2026 revenue fell 5% to $37.8 million as marketing revenue dropped 10% and data revenue rose 12%, halving its adjusted EBITDA margin to 20%.
Better Collective Swaps Programmatic Ads for Sponsorship
Better Collective's Q2 2026 report shows sponsorship revenue up 39% as it deliberately trades lower-yielding programmatic ad inventory for direct deals.