Better Collective Swaps Programmatic Ads for Sponsorship
Better Collective's Q2 2026 report shows sponsorship revenue up 39% as it deliberately trades lower-yielding programmatic ad inventory for direct deals.
Affiliate Industry
Commission models, M&A, and search across the iGaming affiliate sector.
Raketech Bundles Outside Affiliates Into AffiliationCloud
Raketech's Q2 2026 report shows flat-fee revenue at 33.3% of the total as AffiliationCloud bundles independent publishers alongside its own sites for operators.
Catena Media's Growth Stalls as Search Traffic Slips
Catena Media's Q2 2026 revenue fell 1% and adjusted EBITDA margin nearly halved to 13%, as weak organic search pushed the affiliate toward a marketplace pivot.
Catena Media Cuts Five More Roles From Its Regional Sites Team
Catena Media cut five roles in technology, marketing and regional sites teams, its latest reduction after cutting 50 staff, a quarter of headcount, in 2025.
Google's New Ad Rules Force Affiliates to Vet Every Link
Google's revised gambling ad rules require affiliates to link only to licensed operators and bar them from mixing gambling and social-casino ad accounts.
Grandstand Rebrand Retires the Gambling.com Group Name
The Grandstand rebrand retires the Gambling.com Group name and GAMB ticker for GRSD on Nasdaq, positioning the affiliate as a sports and gaming data business.
Betting Affiliates Split Between Focus and Scale
The betting affiliate model has split in two: Catena Media shrank to North America to survive, while Better Collective scaled across owned media and data.
Gambling.com Names Co-Founder McCrystle as CEO
Gambling.com Group co-founder Kevin McCrystle succeeds Charles Gillespie as CEO, with Gillespie becoming executive chairman to focus on strategic M&A work.
Open Banking Is Displacing Cards at the iGaming Cashier
Open banking payments are pushing cards aside in iGaming. Trustly's push to process 100 billion dollars a year shows where operator deposits are heading.
Affiliate SEO Now Runs on AI, Not Cheap Content
Gambling affiliate SEO is being rebuilt around AI as search headwinds bite. Gambling.com Group cut 25% of staff; Better Collective leans on its Playbook tool.
iGaming Acquisition Shifts From CPA to Revenue Share
iGaming acquisition is shifting from upfront CPA to revenue share, and Better Collective and Catena Media Q1 2026 results show the move is structural.
Retention, Not Acquisition, Now Drives iGaming Growth
iGaming player retention, not cheap acquisition, is now the growth engine. Ad bans, affordability checks and rising costs have closed the era of buying volume.