Micro-Betting Is the Real Sportsbook Margin Engine, and It Only Works at Scale
Same-game parlays now account for 35-40% of GGR at major sportsbooks, with house edge 35%+ vs traditional wagers at 5-7%. The race for liquidity is on.
Sports Betting
Sportsbook products, data rights, integrity, and the business of sports wagering.
Geofencing Is Cracking Under Prediction Markets
GeoComply lost its key patent in 2024. A single vendor holding 90% of US betting's core infrastructure is a regulatory risk.
Prediction markets and sportsbooks are converging on the same bettors
Kalshi and Polymarket's US surge is pulling volumefrom traditional sportsbooks, with operators now competing on event liquidity and pricing precision rather than sports exclusivity.
Circa Named Las Vegas Athletics' First Founding Partner
Circa Resort & Casino and Circa Sports became the Las Vegas Athletics' first Founding Partner on September 18, ahead of the club's 2028 ballpark opening.
Ryan Gold Case Draws Massachusetts and Arizona Regulators
Ryan Gold, suspended by the NFL for leaking Arizona Cardinals draft plans, now faces betting-pattern probes from Massachusetts and Arizona regulators too.
Sportsbooks Turn Injury Protection Into a Paid Upsell
BetMGM launched BetDefense on September 9, 2026, joining FanDuel and DraftKings in turning free injury protection into a paid, full-game sportsbook feature.
Altenar Presses Antitrust Case Against Sportradar
Altenar told a New Jersey court on 26 August 2026 it will fight Sportradar's bid to move their antitrust case over live sports data into Zurich arbitration.
New Jersey Fines Caesars $251K Over Self-Exclusion Lapses
New Jersey's Division of Gaming Enforcement fined Caesars Sportsbook $251,250 plus $45,465 in disgorgement, its largest online sportsbook penalty since 2018.
BETBY Launches Real-Time Chat on Sportsbook Event Pages
BETBY launched User Chat on 27 August 2026, letting bettors message and react to each other on sportsbook event pages, its third social feature since April.
Sportradar Extends Euroleague Basketball Data Rights to 2031
Sportradar extended its exclusive global data and AV betting rights deal with Euroleague Basketball through 2031, covering over 650 games each season.
Betway's Clubhouse Bets on Reach Where Shirts No Longer Can
Betway launched Betway Clubhouse on August 20, a 27-figure global campaign spanning football, UFC, MLB and F1, replacing shrinking shirt-sponsorship reach.
Pennsylvania Sports Betting Handle Hits $509.5M in July
Pennsylvania's July sports wagering handle rose 23.5% to $509.5 million, with taxable revenue up 27.75% to $51.8 million, the state gaming board reported.