Same-Game Parlays: The Sportsbook Margin Engine
Same-game parlays now drive 35 to 40% of US sportsbook revenue at house edges above 35%. Here is how the parlay quietly became the industry's real product.
Sports Betting
College Player Prop Bets: The Integrity Ban Wave
College player prop bets are being banned state by state as integrity scandals mount. The NCAA wants them gone, but regulators and operators are not aligned.
Why Micro-Betting Is the Next Sportsbook Product Race
Micro-betting is becoming the sportsbook product battleground for 2026. DraftKings buying Simplebet and Sportradar's micro markets show where in-play margin is moving.
Why US Sports Betting Taxes Are Squeezing Operators
Rising US sports betting taxes, led by Illinois's per-wager fee, are forcing operator surcharges, thinner promotions and a rethink of state economics.
How Prediction Markets Became Sports Betting's Rival
Prediction markets like Kalshi and Polymarket clear billions in sports trades monthly. A CFTC rule and a federalism fight will decide their future.
Kalshi Sues Illinois to Block Prediction Market Betting Tax
Prediction market Kalshi has sued Illinois to block Senate Bill 3019, which would tax and license its sports event contracts as wagers from 1 July 2026.
World Cup 2026 Betting: Where North American Fans Can Legally Bet
A guide to World Cup 2026 betting for North American fans: which markets allow legal online wagering, how access has widened, and what to keep in mind.
Why Exclusive Sports Data Rights Are Reshaping Betting Economics
Exclusive sports betting data rights are reshaping the economics of in-play betting in 2026, splitting suppliers and operators over cost and competition.
US Sportsbooks Project Record World Cup Handle as 2026 Tournament Opens
US sportsbooks project a record 2.8 billion to 4.3 billion dollar handle on the 2026 World Cup, the largest soccer betting event in US history.
Genius Sports Wins Exclusive European Leagues Betting Data Rights
Genius Sports has secured exclusive official betting data rights across 18 European Leagues members, covering more than 8,000 matches in 46 competitions.