Image credit: Source: World Baseball Softball Confederation and FeedConstruct joint announcement. Never imply stock depicts the actual event.
FeedConstruct has been named the exclusive worldwide provider of live betting data and streaming for the World Baseball Softball Confederation's premier 2026 tournaments, the two organisations announced on 10 August 2026. The deal covers every match of the WBSC Women's Baseball World Cup, the Premier12 qualifiers in Barcelona and Zhongshan, and the U-23 Baseball World Cup.
No financial terms were disclosed. FeedConstruct says it already serves more than 300 partners with pre-match, live and post-match sports data, per its own newsroom.
A sport the major data suppliers left alone
Baseball and softball at the international federation level have had little dedicated betting-data infrastructure outside MLB coverage in the United States. Sportradar, Genius Sports and IMG Arena have spent the past several years locking down exclusive rights to football, basketball and tennis, the sports with the deepest betting markets. WBSC represents a second-tier global federation by betting volume, which is precisely why it was still available to sign.
FeedConstruct's deal is not a single-tournament license, it covers three separate WBSC properties worldwide through the rest of 2026, including tournaments already underway when the deal was signed. WBSC chief executive Michael Schmidt said the partnership "combines world-class technology with a truly global distribution network, ensuring our premier international baseball events reach new audiences around the world." FeedConstruct chief executive Narek Harutyunyan called the deal "a defining milestone in our global rights strategy."
Exclusivity is moving down the sport tier list
The structural read is straightforward. Once the biggest leagues are locked up, data suppliers compete for the next tier of federations rather than fight over scraps of an already-saturated market. That mirrors the exclusivity fights already playing out over football and basketball data rights, just one tier down the sport hierarchy where a first-mover has an easier path to a full-federation, worldwide deal instead of a market-by-market bidding war.
The emphasis on "ultra-low latency" live video in the WBSC announcement also points to where the value actually sits. A basic odds feed is close to commoditised; what operators pay a premium for now is the infrastructure fast enough to support in-play and micro-betting markets that update multiple times an at-bat. FeedConstruct is selling that speed as much as it is selling the data itself.
WBSC's own framing, that the deal delivers "value to our athletes, fans, broadcasters and commercial partners," is also notable for what it signals about how federations now think about betting data: as a distinct revenue line to be sold on its own terms, separate from broadcast rights, not a by-product of a media deal.
What to watch
FeedConstruct's newsroom lists a run of similar 2026 rights wins beyond WBSC, including the Football Association of Wales and domestic leagues in Ukraine, Romania, Malta and elsewhere, a pattern of aggregating second-tier federation and league rights rather than chasing the handful of top-tier properties every competitor is already bidding for. Whether this WBSC deal drives real in-play betting volume, or simply extends FeedConstruct's partner count, will be the test of whether niche-sport exclusivity is a genuine growth line or a portfolio-filling exercise.
Related coverage
See also how exclusive sports-data rights are contested across leagues, Genius Sports on pricing power in sportsbook data, and the sportsbook product race around micro-betting.
Baseball's global body just found a second revenue line
WBSC did not need a broadcaster to monetise its own data, it needed a betting-data supplier willing to treat baseball and softball as worth an exclusive. FeedConstruct's bet is that the next round of data-rights growth comes from federations the bigger suppliers have not bothered to sign yet.