FIFA Routes Sportsbook Live Streaming Through Stats Perform
FIFA's Stats Perform deal streams all 104 World Cup 2026 matches into betting apps, turning sportsbook live streaming from a feature into a retention moat.
Sports Betting
Sportsbook products, data rights, integrity, and the business of sports wagering.
Sportsbook Promotional Spending Hits the Tax Wall
Sportsbook promotional spending is shrinking as US per-wager taxes and 40% rates push FanDuel and DraftKings to bill bettors and end the free-bet era.
Sportsbook Cash Out Is a Quiet Margin Engine
Sportsbook cash out looks like a bettor-friendly feature, but the early-settlement value carries a second helping of vig that quietly protects operator margin.
Same-Game Parlays: The Sportsbook Margin Engine
Same-game parlays now drive 35 to 40% of US sportsbook revenue at house edges above 35%. Here is how the parlay quietly became the industry's real product.
College Player Prop Bets: The Integrity Ban Wave
College player prop bets are being banned state by state as integrity scandals mount. The NCAA wants them gone, but regulators and operators are not aligned.
Micro-Betting Is the Sportsbook Industry's Next Arms Race
Micro-betting is becoming the sportsbook product battleground of 2026. DraftKings buying Simplebet and Sportradar micro markets show where margin is moving.
US Sports Betting Taxes Are Squeezing Operator Margins
Rising US sports betting taxes, led by Illinois's per-wager fee, are forcing operator surcharges, thinner promotions and a rethink of state economics.
Prediction Markets Have Become Sports Betting's Rival
Prediction markets like Kalshi and Polymarket clear billions in sports trades monthly, and a CFTC rule plus a federalism fight will decide their future.
Kalshi Sues Illinois to Block Prediction Market Betting Tax
Prediction market Kalshi has sued Illinois to block Senate Bill 3019, which would tax and license its sports event contracts as wagers from 1 July 2026.
World Cup 2026 Betting: Where North American Fans Can Legally Bet
A guide to World Cup 2026 betting for North American fans: which markets allow legal online wagering, how access has widened, and what to keep in mind.
Exclusive Data Rights Now Set the Price of In-Play Betting
Exclusive sports betting data rights are reshaping the economics of in-play betting in 2026, splitting suppliers and operators over cost and competition.
US Sportsbooks Project Record 2026 World Cup Betting Handle
US sportsbooks project a record 2.8 billion to 4.3 billion dollar handle on the 2026 World Cup, making it the largest soccer betting event in US history.