Same-Game Parlays: The Sportsbook Margin Engine
Same-game parlays now drive 35 to 40% of US sportsbook revenue at house edges above 35%. Here is how the parlay quietly became the industry's real product.
Product
Why Micro-Betting Is the Next Sportsbook Product Race
Micro-betting is becoming the sportsbook product battleground for 2026. DraftKings buying Simplebet and Sportradar's micro markets show where in-play margin is moving.
Why Crash Games Became iGaming's Fastest-Growing Format
Crash games are iGaming's fastest-growing casino format, and studios like Aviatrix are turning a single mechanic into multi-title platforms and acquisition engines.
Why Game Content Is Becoming iGaming's Product Moat
Owning iGaming game content, not the front end, is becoming the real product moat. Evolution's buy-the-studio playbook shows where operator differentiation now lives.