iGaming Acquisition Shifts From CPA to Revenue Share
iGaming acquisition is shifting from upfront CPA to revenue share, and Better Collective and Catena Media Q1 2026 results show the move is structural.
Growth Marketing
Retention, Not Acquisition, Now Drives iGaming Growth
iGaming player retention, not cheap acquisition, is now the growth engine. Ad bans, affordability checks and rising costs have closed the era of buying volume.