Premier League Gambling Sponsorship: The Shirt Ban Reset
The Premier League gambling sponsorship ban on front-of-shirt betting logos takes effect for 2026-27, wiping out roughly £80m a year and rewiring how operators buy attention.
Growth Marketing
Why Gambling Affiliate SEO Is Turning Into an AI Business
Gambling affiliate SEO is being rebuilt around AI as search headwinds bite. Gambling.com Group cut 25% of staff while Better Collective leans on its Playbook tool.
Why iGaming Acquisition Is Shifting From CPA to Revenue Share
iGaming acquisition is moving from upfront CPA to revenue share. Better Collective and Catena Media's Q1 2026 numbers show why the model shift is structural, not cyclical.
Why iGaming Growth Now Lives in Player Retention
iGaming player retention, not cheap acquisition, is now the growth engine. Ad bans, affordability checks and rising costs have closed the era of buying volume.