Better Collective Swaps Programmatic Ads for Sponsorship
Better Collective's Q2 2026 report shows sponsorship revenue up 39% as it deliberately trades lower-yielding programmatic ad inventory for direct deals.
Growth Marketing
Fanatics Wins NFL Sportsbook Sponsorship Rights
Fanatics won NFL sportsbook sponsorship rights on a non-exclusive deal, ending the gap DraftKings, FanDuel and Caesars left when their $1bn deals lapsed.
Catena Media's Growth Stalls as Search Traffic Slips
Catena Media's Q2 2026 revenue fell 1% and adjusted EBITDA margin nearly halved to 13%, as weak organic search pushed the affiliate toward a marketplace pivot.
Entain Turns Angstrom Into a Free-to-Play Acquisition Funnel
Entain launched Seven, a free-to-play Premier League app built by its Angstrom modelling unit, on 11 August 2026, with a £100,000 weekly jackpot paid via Ladbrokes.
Potawatomi and Seneca Buy Into NFL Stadiums Over DraftKings
Potawatomi named an NFL gate at Lambeau Field and Seneca anchored a club at the Bills stadium, tribal sportsbooks outbidding Tier 1 rivals for stadium space.
Betway's Man United Deal Shows Where Shirt-Ban Money Goes
Betway became Man United's principal partner as parent Super Group posted record Q2 revenue, showing sponsorship cash shifting from shirts to training kits.
BetMGM Extends Marriott Bonvoy Loyalty Tie-Up Into Alberta
BetMGM has expanded its Marriott Bonvoy points tie-up into Alberta, timed to the province's July iGaming launch, importing a US loyalty model into a new market.
Betfred Set to Exit Super League Sponsorship as Taxes Bite
Betfred looks set to end its near-decade Super League title sponsorship as UK tax rises that already forced 132 shop closures reach marketing budgets.
Sportsbook Promotional Spending Hits the Tax Wall
Sportsbook promotional spending is shrinking as US per-wager taxes and 40% rates push FanDuel and DraftKings to bill bettors and end the free-bet era.
Predictive Player Retention: The New Growth Math
Predictive player retention is where iGaming growth budgets are moving, as rising acquisition costs and cheaper AI churn models rewrite marketing economics.
Premier League Gambling Sponsorship: The Shirt Ban Reset
The Premier League gambling sponsorship ban hits shirt fronts from 2026-27, wiping out roughly £80m a year and rewiring how betting operators buy attention.
Affiliate SEO Now Runs on AI, Not Cheap Content
Gambling affiliate SEO is being rebuilt around AI as search headwinds bite. Gambling.com Group cut 25% of staff; Better Collective leans on its Playbook tool.