AI Is Rewriting Player Retention Economics
ML models predict churn in real time, reshaping operator margins and forcing affiliates to compete on LTV rather than reach.
Ai
Affiliate SEO is becoming an AI business
Affiliates are shifting from organic search rankings to AI-generated answers, moving budget from Google traffic to platform integrations with ChatGPT, Claude and other LLMs.
OpticOdds Turns Perplexity Into a Real-Time Odds Terminal
OpticOdds now answers sports betting queries inside Perplexity's AI assistant, piping live odds from nearly 200 sportsbooks to consumers at no extra cost.