Same-Game Parlays: The Sportsbook Margin Engine
Same-game parlays now drive 35 to 40% of US sportsbook revenue at house edges above 35%. Here is how the parlay quietly became the industry's real product.
Product
Product strategy, innovation, and what operators and suppliers are building next.
Operators Are Building Their Own Game Studios
DraftKings and bet365 are building in-house game studios to own exclusive casino content, cut supplier reliance, and turn game IP into a durable margin edge.
Micro-Betting Is the Sportsbook Industry's Next Arms Race
Micro-betting is becoming the sportsbook product battleground of 2026. DraftKings buying Simplebet and Sportradar micro markets show where margin is moving.
Crash Games Are iGaming's Fastest-Growing Format
Crash games are iGaming's fastest-growing format, and studios like Aviatrix are turning one mechanic into multi-title platforms and acquisition engines.
Game Content Has Become iGaming's Real Moat
Owning iGaming game content, not the front end, is becoming the real product moat. Evolution's buy-the-studio playbook shows where differentiation now lives.