Same-Game Parlays: The Sportsbook Margin Engine
Same-game parlays now drive 35 to 40% of US sportsbook revenue at house edges above 35%. Here is how the parlay quietly became the industry's real product.
Stories by Alex Voicu
Premier League Gambling Sponsorship: The Shirt Ban Reset
The Premier League gambling sponsorship ban on front-of-shirt betting logos takes effect for 2026-27, wiping out roughly £80m a year and rewiring how operators buy attention.
UK Financial Risk Checks: What Bettors Need to Know
UK financial risk checks are moving from pilot toward rollout. Here is what triggers a check, what data operators see, and what it means for you as a bettor.
College Player Prop Bets: The Integrity Ban Wave
College player prop bets are being banned state by state as integrity scandals mount. The NCAA wants them gone, but regulators and operators are not aligned.
UK Remote Gaming Duty Hits 40%: What Operators Do Now
UK Remote Gaming Duty rose from 21% to 40% on 1 April 2026. Flutter and Entain flagged nine-figure profit hits as operators rebuild their UK product mix.
Sweepstakes Casinos Face a State-by-State Reckoning
Sweepstakes casinos built a multi-billion-dollar US business in a legal grey zone. California's AB 831 and a wave of 2026 state bans are now closing it down.
Why Open Banking Payments Are Displacing Cards in iGaming
Open banking payments are pushing cards aside in iGaming. Trustly's push to process 100 billion dollars a year shows where operator deposits are heading.
Why Micro-Betting Is the Next Sportsbook Product Race
Micro-betting is becoming the sportsbook product battleground for 2026. DraftKings buying Simplebet and Sportradar's micro markets show where in-play margin is moving.
Why Gambling Affiliate SEO Is Turning Into an AI Business
Gambling affiliate SEO is being rebuilt around AI as search headwinds bite. Gambling.com Group cut 25% of staff while Better Collective leans on its Playbook tool.
Why US Sports Betting Taxes Are Squeezing Operators
Rising US sports betting taxes, led by Illinois's per-wager fee, are forcing operator surcharges, thinner promotions and a rethink of state economics.
How Prediction Markets Became Sports Betting's Rival
Prediction markets like Kalshi and Polymarket clear billions in sports trades monthly. A CFTC rule and a federalism fight will decide their future.
Why iGaming Acquisition Is Shifting From CPA to Revenue Share
iGaming acquisition is moving from upfront CPA to revenue share. Better Collective and Catena Media's Q1 2026 numbers show why the model shift is structural, not cyclical.