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# Zitro Digital Adds Novusbet to Push Slots Into LatAm and Africa
- URL: https://www.igamingnews.biz/zitro-digital-novusbet-content-distribution/
- Published: 2026-08-25T12:00:00.000Z
- Updated: 2026-08-25T15:14:13.000Z
- Description: Zitro Digital signed a slots content deal with aggregator Novusbet on August 18, its second such tie-up in six weeks after a late-July deal with REEVO.
- Author: iGamingNews Editorial Desk
- Tags: Product, Markets

*Image credit: Source: Zitro company announcement. Never imply stock depicts the actual event.*

**Zitro Digital, the online arm of Spanish supplier Zitro, signed a content distribution deal with Cyprus-based aggregator Novusbet on August 18, 2026, giving Novusbet's connected operators access to Zitro's slots and Video Bingo catalogue, including its Fu Frog, Legendary Sword and Cash Totems series.** Neither company disclosed financial terms.

José Javier Martí, chief commercial officer at Zitro Digital, said the tie-up "provides an excellent opportunity to bring our content to a much wider audience, allowing us to keep expanding the reach of our games internationally." Domenico Lombardo, product owner at Novusbet Aggregator, said Zitro's games "have built a strong reputation in the industry" and will be "a valuable addition to our offering." Novusbet's operator network skews toward Latin America and Africa, markets where regulated online gambling is expanding faster than in Europe or North America.

The Novusbet deal is Zitro Digital's second aggregator tie-up in six weeks, following a similar content agreement with REEVO in late July 2026\. Taken together, the two deals show a supplier choosing distribution through aggregator platforms rather than negotiating operator by operator, a route that trades exclusivity for faster reach into fragmented, high-growth markets. Other suppliers moved the same way in the same week: Vivid Gaming, Betixon and Wazdan all struck their own content deals with operator Betsson, according to trade press coverage, suggesting the aggregator route has become the default fast path for mid-size studios chasing volume rather than one-to-one deals.

For operators building out a catalogue in Latin America or Africa, deals like this mean a supplier's back-office relationship with an aggregator increasingly decides which studios show up in a lobby, not a direct commercial negotiation. That shifts leverage toward whichever aggregators sign the most content, and away from suppliers trying to sell their catalogue on reputation alone.

## The aggregator, not the studio, decides who gets seen

Zitro's back-to-back deals are a small case study in where supplier growth is actually coming from this year: not new markets opened one at a time, but volume added through platforms that already sit inside dozens of operators at once. The studios that win the next round of LatAm and Africa growth may be the ones with the most aggregator relationships, not the deepest single-operator ones.

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