> ## Content Index > Fetch the complete content index at: https://www.igamingnews.biz/llms.txt > Use this file to discover other available public pages before exploring further. # Raketech Bundles Outside Affiliates Into AffiliationCloud - URL: https://www.igamingnews.biz/raketech-affiliationcloud-platform-model/ - Published: 2026-08-20T12:00:00.000Z - Updated: 2026-08-20T15:55:44.000Z - Description: Raketech's Q2 2026 report shows flat-fee revenue at 33.3% of the total as AffiliationCloud bundles independent publishers alongside its own sites for operators. - Author: iGamingNews Editorial Desk - Tags: Affiliate Industry, Raketech, Affiliationcloud *Image credit: Source: Raketech Group Holding Q2 2026 interim report. Never imply stock depicts the actual event.* **Raketech Group Holding's AffiliationCloud platform bundled traffic from its own owned publisher sites and independent third-party "SubAffiliation" publishers into a single sales pitch for operators during the FIFA World Cup, the company's largest sports campaign to date, according to its Q2 2026 interim report published August 19.** The report also shows flat-fee revenue climbing to 33.3% of continuing-operations revenue, up from 24.3% a year earlier, while CPA-style upfront payments and revenue share both declined as a share of the mix. That shift matters more than the World Cup framing around it. For years, affiliate revenue models split cleanly into CPA, a one-time payment per depositing player, and revenue share, an ongoing cut of what that player loses over time. Flat fees, fixed payments for placement or traffic regardless of player outcomes, used to be a minor line. Raketech's own numbers now show flat fees growing fastest of the three, while the other two shrink as a share of the total. ## AffiliationCloud is a distribution layer, not just a media brand AffiliationCloud is Raketech's platform for aggregating traffic beyond its own owned and operated sites. Independent publishers, the SubAffiliation network, plug into the platform and Raketech resells that combined reach to operators as a single package alongside its own comparison sites and content brands. During the World Cup push, Raketech sold operators access to both pools at once rather than positioning owned media and outside affiliates as separate products. That bundling logic is what pushed flat-fee revenue higher. A flat fee is easier to negotiate across a mixed pool of owned and third-party traffic than a performance-based rate that has to be tracked and reconciled publisher by publisher. CEO Johan Svensson said the World Cup campaign was Raketech's largest sports push to date, run across both owned properties and the SubAffiliation network simultaneously. ## The model is drifting away from pure performance pay Raketech is not abandoning CPA or revenue share, both are still the majority of revenue combined, but its own numbers point one way: fixed payments are growing as a share of the business while performance-based payments are not. That is a different structural story than [the CPA-to-revenue-share shift](https://www.igamingnews.biz/affiliate-first-party-data-growth-engine/) that has dominated affiliate coverage for the past year, where the argument was about which performance-based model pays better over a player's lifetime. Raketech's Q2 print shows a third option gaining ground on both. A flat fee also changes who carries the risk. Under CPA or revenue share, the affiliate is paid only if a referred player deposits or keeps playing, so a bad month for the operator is a bad month for the affiliate too. A flat fee for placement or a bundled traffic package pays out regardless of how those players perform afterward. That is a more predictable revenue line for Raketech and a different risk profile for the operators buying it, who are now paying up front for reach instead of only paying for outcomes. Geographically, Raketech's report shows revenue softening in the US and holding up better in other markets, with a post-quarter partnership announced in Italy to extend a media platform relationship. The company did not break out flat-fee revenue by geography in the released figures. ## Two affiliates, two different answers to the same pressure [Catena Media's Q2 2026 results](https://www.igamingnews.biz/catena-media-search-headwinds-marketplace-pivot/), released the same month, showed a different response to a related problem, organic search headwinds, by cutting costs and pivoting toward a marketplace model. Raketech's answer is structural rather than defensive: change what operators are actually buying, a bundled distribution package with a fixed price tag, rather than change how the affiliate absorbs a slowdown in any one channel. Both moves fit the broader pattern of [affiliates splitting between focus and scale](https://www.igamingnews.biz/betting-affiliates-focus-scale/) as the sector's growth playbook fragments, and both follow the same [pressure toward diversified, less search-dependent revenue](https://www.igamingnews.biz/q1-2026-affiliate-earnings-roundup/) that showed up across the sector's first-quarter results. ## The flat-fee line is the one that moved Nothing in Raketech's Q2 report says CPA or revenue share is going away. What it shows is that when an affiliate group needs to sell a bundle spanning its own sites and somebody else's, a fixed price is the easiest structure to sell it on, and that structure grew faster than either performance-based model this quarter. If AffiliationCloud keeps scaling the way this campaign suggests, the next earnings print worth watching is whether flat fees keep climbing as a share of revenue, or whether this quarter was simply what a World Cup looks like on an affiliate's books. **Related reading:** [Affiliate Q1 2026 earnings roundup](https://www.igamingnews.biz/q1-2026-affiliate-earnings-roundup/) | [Catena Media's search headwinds and marketplace pivot](https://www.igamingnews.biz/catena-media-search-headwinds-marketplace-pivot/) | [Betting affiliates split between focus and scale](https://www.igamingnews.biz/betting-affiliates-focus-scale/) | [Affiliate first-party data as the new growth engine](https://www.igamingnews.biz/affiliate-first-party-data-growth-engine/)