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# GR8_TECH Removes the Cap on Affiliate Sub-Levels
- URL: https://www.igamingnews.biz/gr8-tech-unlimited-sub-affiliate-tiers/
- Published: 2026-08-29T12:00:00.000Z
- Updated: 2026-08-29T19:57:51.000Z
- Description: GR8_TECH's affiliate platform now supports unlimited sub-affiliate tiers and lets operators price commissions on turnover, GGR, net deposits or flat fees.
- Author: iGamingNews Editorial Desk
- Tags: Affiliate Industry, Gr8 Tech, Sub Affiliation

*Image credit: Source: GR8\_TECH product announcement. Never imply stock depicts the actual event.*

**GR8\_TECH's affiliate management platform now supports an unlimited number of sub-affiliate tiers, replacing the single-level structure it shipped with before, the Cyprus-based supplier said on July 30.** Operators running the platform can also set a commission on turnover, gross gaming revenue or net deposits for the first time, instead of the net gaming revenue calculation that was previously the only option.

The platform already processes more than 50 million clicks a month across 220,000 active partners, according to GR8\_TECH. That is the number that makes this a supplier story rather than a single operator's product update: any operator running its affiliate program on GR8\_TECH's stack now inherits the same tiering and commission options at once, without building the logic itself.

A sub-affiliate tier is a publisher who recruits and manages other, smaller publishers underneath it, taking a cut of what they generate before the operator ever sees the traffic. Under a one-level cap, an operator could pay a top affiliate for direct referrals but had no native way to track or pay that affiliate's own downstream network. GR8\_TECH says commission plans can now differ by level, with reporting carried through the full hierarchy rather than stopping at the first tier.

## Why the commission base matters as much as the tier count

Net gaming revenue, what is left after wins are paid out, has been the default base for revenue-share deals for years. Turnover, gross gaming revenue and net deposits are all different denominators, and each changes how much risk sits with the affiliate versus the operator. A turnover-based cut pays on volume regardless of how the house performs on a given player; a net-deposits cut pays on money moving in, independent of how it is later staked or lost. Letting an operator switch the base by contract, rather than being locked into one, is a pricing tool as much as a technical one.

GR8\_TECH also added custom, multi-label partner tagging and a prepayment option for flat-fee deals, where an advance payment offsets automatically against future commissions. The company says the toolset can cut marketing spend up to 25% and recover up to 20% of traffic otherwise lost to routing gaps, figures attributed to its own platform data, not an independent audit.

"Affiliate programs are becoming more sophisticated, with operators working with different types of partners, commission models and network structures," said Anna Abalyan, Product Lead for affiliate management at GR8\_TECH. "We want to make complexity easier to manage."

## The supply side is catching up with how affiliates already work

This lands on top of a broader shift already visible in the affiliates' own numbers. [Raketech's Q2 2026 report showed flat-fee revenue overtaking a quarter of its total](https://www.igamingnews.biz/raketech-affiliationcloud-platform-model/), a sign that fixed-price and blended deals are no longer edge cases. The [CPA-to-revenue-share debate](https://www.igamingnews.biz/igaming-cpa-to-revenue-share-shift/) that has run through the sector for the past year assumed affiliates were choosing between two performance-based models. GR8\_TECH's update treats turnover, GGR, net deposits and flat fees as options on the same menu, which is closer to what large affiliates already do than what most mid-sized operators could previously support in software.

Multi-tier sub-affiliation is also how the biggest affiliate groups already operate: bundling owned sites with a network of independent publishers underneath them, the model behind platforms like Raketech's AffiliationCloud. Putting that structure into a shared, off-the-shelf platform used by more than 200,000 partners lowers the bar for a smaller operator or a newer affiliate network to run the same kind of layered program, rather than needing the scale to build it. That fits the pattern of [affiliates splitting between going deep on their own owned media and going wide across partner networks](https://www.igamingnews.biz/betting-affiliates-focus-scale/), since the wide route now needs less custom engineering to attempt.

## Related coverage

See also [how Raketech's own platform bundles outside affiliates into a single sales pitch](https://www.igamingnews.biz/raketech-affiliationcloud-platform-model/), [the CPA-to-revenue-share debate playing out across the sector's earnings](https://www.igamingnews.biz/igaming-cpa-to-revenue-share-shift/), [affiliates splitting between focus and scale](https://www.igamingnews.biz/betting-affiliates-focus-scale/), and [first-party data replacing search rankings as an affiliate's real asset](https://www.igamingnews.biz/affiliate-first-party-data-growth-engine/).

## Someone still has to watch the fifth level down

The tradeoff here sits with the operator, not the affiliate. A prepayment on a flat-fee plan is money committed before performance is proven, and an unlimited tier structure means an operator is trusting reporting several layers deep in a network it does not directly manage. GR8\_TECH's pitch is that the platform absorbs that tracking burden rather than the operator's own team.

Whether operators actually extend sub-affiliation five or six levels deep, or simply use the option to formalize the two or three levels many already ran informally through spreadsheets, is the detail GR8\_TECH did not disclose. That is also the detail worth watching: a tier structure with no cap is only as good as the audit trail underneath it, and the platform vendor, not the operator, is now the one keeping that trail.