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# Flutter Names Doug Brown Sportsbet CEO in APAC Restructure
- URL: https://www.igamingnews.biz/flutter-sportsbet-doug-brown-barni-evans-apac/
- Published: 2026-06-02T12:00:00.000Z
- Updated: 2026-08-12T13:36:24.000Z
- Description: Doug Brown became Sportsbet CEO on June 1, 2026, as Barni Evans moved up to lead Flutter Entertainment's APAC and emerging markets in a regional restructure.
- Author: iGamingNews Editorial Desk
- Tags: Executive Moves, Australia

**Doug Brown became chief executive of Sportsbet on June 1, 2026, as part of a restructure that elevated outgoing Sportsbet CEO Barni Evans to a broader regional role at parent company Flutter Entertainment.** Evans now serves as CEO of Flutter APAC and Emerging Markets.

The change, reported by [iGaming Business](https://igamingbusiness.com/people/people-moves/sportsbet-names-new-ceo-amid-flutter-apac-restructure/?ref=igamingnews.biz), gives Evans oversight of Flutter's betting operations across the Asia-Pacific region and other emerging markets, while Brown takes day-to-day control of Sportsbet, Flutter's market-leading Australian brand.

The move fits a pattern at Flutter through the first half of 2026\. The group has been reshaping its senior bench around regional structures rather than single-brand leadership, a sign that it is managing the business as a portfolio of markets at different stages of maturity.

Sportsbet remains one of Flutter's most important profit centres, so the choice of leader there is closely watched. Promoting from a regional structure, rather than parachuting in an outsider, signals continuity for the Australian operation at a time when the local market faces ongoing advertising and tax pressure. The expanded APAC remit, meanwhile, points to where Flutter expects its next growth to come from.