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# Florida Asks Big Tech to Drop Sweepstakes Casino Ads
- URL: https://www.igamingnews.biz/florida-ag-sweepstakes-ad-platform-letters/
- Published: 2026-10-19T09:11:25.000Z
- Updated: 2026-10-19T09:13:28.000Z
- Description: Florida's attorney general asked Google, Meta, Reddit, Snap and TikTok to stop advertising sweepstakes casinos to Floridians. Replies are due 23 October.
- Author: iGamingNews Editorial Desk
- Tags: Growth & Marketing, Growth Marketing, Sweepstakes, Advertising, Florida

**Florida's attorney general has asked Google, Meta, Reddit, Snap and TikTok to stop advertising sweepstakes casinos to Floridians. The platforms have until 23 October to explain in writing what they have done.**

James Uthmeier sent near-identical letters to the five platforms in late September. His public post on X about the letters is dated 25 September, and trade coverage gives dates between 24 and 26 September. The letters name four sites: Stake, Chumba Casino, LuckyLand and Global Poker.

The attorney general's position is that advertising these sites is as unlawful as running them. In his post he wrote, "Promoting illegal gambling is a crime." The letter to Google says Google "cannot advertise these illegal 'sweepstake' websites on its social media platforms in Florida."

## What the letters ask

- **Stop running ads:** the platforms are asked to stop advertising the named sites to Florida residents.
- **Explain in writing:** each company must describe the steps it has taken to keep the ads away from Floridians, by 23 October.
- **No licence, no promotion:** the attorney general argues the operators are not authorised to run online casinos in Florida, and that marketing them is equally unlawful. He says they present themselves as social or free-to-play while offering slots, blackjack, roulette and poker.

The platforms had not publicly responded in the coverage reviewed. No enforcement action against any of the five companies has been announced.

## Where this sits in Florida's campaign

The letters are a second front. In August the attorney general sued Stake and VGW Holdings, alleging their sweepstakes casinos are illegal, unlicensed gambling operations (\[\[florida-ag-stake-vgw-sweepstakes-lawsuit\]\]). The new step moves the pressure from the operators to the channels that deliver them.

The letters rely on existing gambling law rather than a sweepstakes-specific statute. Other states' approaches are tracked in \[\[sweepstakes-casino-state-bans\]\].

## Why growth teams should read it

Florida's letters add a state-level theory: that carrying the ad is itself the violation. If the attorney general accepts the platforms' written responses, the operator's ad account is not the only exposure. Any affiliate or creator running sweepstakes promotions into Florida should assume that the platform, not just the brand, could be asked to act. Platform ad-policy changes for gambling advertisers are covered in \[\[google-ads-gambling-affiliate-linking-policy\]\].

## What to watch

The 23 October deadline is for written responses only. The next signal would be a formal action against a platform, or a statement that the answers were inadequate. Neither has been announced.