> ## Content Index > Fetch the complete content index at: https://www.igamingnews.biz/llms.txt > Use this file to discover other available public pages before exploring further. # Brazil Fines Blaze R$2.3 Million Over Influencer Betting Ads - URL: https://www.igamingnews.biz/blaze-brazil-influencer-betting-ads-fine/ - Published: 2026-08-23T06:00:32.000Z - Updated: 2026-08-23T06:03:24.000Z - Description: Brazil fined Blaze R$2.3 million over influencer betting ads reaching minors, as new rules extend advertising liability to agencies and affiliates too. - Author: iGamingNews Editorial Desk - Tags: Growth & Marketing, Regulation *Image credit: Illustration, iGamingNews Editorial Desk.* **Brazil's Secretaria de Prêmios e Apostas fined betting operator Blaze R$2.3 million on 23 July for 33 influencer videos, published between March and July 2025, that featured or targeted minors.** The videos ran through a paid partnership with YouTuber João Caetano, who has more than 15 million YouTube subscribers and roughly 3 million Instagram followers, according to Yogonet Brasil's reporting on the SPA's decision. Blaze, licensed in Brazil under operator Foggo Entertainment, says it ended the partnership once the problem surfaced. The SPA disagreed that this settled the matter. Investigators found the videos stayed live for close to four months, which they treated as a failure of the operator's own duty to supervise its marketing, not a one-off lapse by a contractor. ## A liability net that now reaches past the operator The fine lands three weeks after Brazil's government rewrote the rules that govern betting advertising. Portaria SPA/MF 1.964/2026, signed 3 July, and Portaria Interministerial MF/SECOM/MJSP 73/2026, signed 10 July, both published in the Diário Oficial da União and in force since 17 July, replace looser guidance with fixed requirements, per the Finance Ministry's own announcement. Every fixed-odds betting ad must now carry a warning in one of three fixed phrasings, such as "Betting can cause addiction" or "Betting is not investment," occupying at least 10% of the ad's surface, displayed horizontally and legibly. Content that frames betting as a mark of personal, social or financial success is barred outright, as is any commentator or influencer encouraging a specific wager. The rules' more consequential change for growth teams is who can be held to account. The ordinances state that liability applies to "all those involved in advertising dissemination," a category the government has defined to include advertising agencies, production companies, digital platforms, influencers and affiliates, not the licensed operator alone. In most regulated markets, marketing risk still sits mainly with the operator holding the licence. Brazil just moved that risk down the entire chain that touches a campaign. ## The enforcement record behind the new rules The Blaze fine is not an isolated example. Brazil's Finance Ministry told Yogonet Brasil that between January 2025 and June 2026 it requested removal of 937 influencer profiles for violating betting-ad rules: 803 for promoting unlicensed, illegal platforms, and 134 for breaching the rules that apply to licensed operators, including two cases of betting-brand logos appearing on children's sports kits. Separately, the ministry has opened more than 100 administrative processes against betting companies since 2025, drawn from roughly 200 inspection cases covering 73 of the 85 federally licensed operators. Of the 39 cases concluded so far, 32 ended in warnings and seven in fines, with ten more fines still under appeal. Total fines issued to date sit near R$11 million, a figure the ministry itself has said stays below 0.5% of the revenue of the companies punished, even though the law allows penalties as high as R$2 billion or up to 20% of revenue. One operator, Pixbet, drew a suspension that was later lifted once it came into compliance. No licence has been cancelled. Forty-six of the ministry's administrative processes trace specifically to child-protection breaches, several involving bets offered on youth competitions such as the Copa São Paulo de Futebol Júnior, where the athletes themselves are minors. ## Why growth teams should read the fine, not just the ordinance Regulation written on paper and regulation enforced in practice are different risks, and Brazil now has both. An operator that built acquisition around a large creator's reach, rather than its own compliance review of every video that creator posts, is exposed the moment that content ages past what the SPA now expects to be caught within weeks, not months. Blaze's own defence, that it dropped the influencer once it noticed the problem, did not spare it from a fine tied to how long the content had already been live. The exposure extends past betting operators themselves. Under the new ordinances, an agency that scripted the campaign, a platform that carried it, or an affiliate that reposted it can each be named separately from the operator that paid for it. That reframes influencer marketing in Brazil from a channel operators manage internally into a chain of parties who each need their own compliance sign-off before a video goes live, not after a regulator flags it. A parallel civil track is opening the same exposure from another direction. A Brasília federal court recently declined to lift restrictions on Blaze and influencer Virginia Fonseca while a separate R$120 million civil action proceeds, and set a R$100,000 penalty per further violation, initially capped at R$2 million. Regulatory fines and civil damages are now running on Blaze at the same time, over related conduct. None of this is unique to Blaze. It is a market-wide signal that Brazil intends to treat the people who make and place a betting ad as accountable as the brand behind it, and that the ministry has the case history to back the threat up. ## The compliance review just became a pre-publish step, not a post-mortem Brazil's betting market grew on creator partnerships that other regulated markets restrict more tightly. The ordinances and the enforcement record arriving in the same month tell operators, agencies and affiliates that the market is closing that gap fast, and that the review has to happen before a video posts, because the ministry is now willing to fine everyone who let it through. ## Related coverage - [Gambling Advertising Bans Push Marketing In-House](https://www.igamingnews.biz/gambling-advertising-bans-owned-channels/) - [Brazil's Regulated Betting Market, Six Months In](https://www.igamingnews.biz/brazil-regulated-market-six-months/) - [Stake Built a Marketing Machine Out of Casino Streamers](https://www.igamingnews.biz/casino-streamer-marketing-stake-kick/) - [Google's New Ad Rules Force Affiliates to Vet Every Link](https://www.igamingnews.biz/google-ads-gambling-affiliate-linking-policy/)