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# BETER Reaches Tenth US State With Virginia License
- URL: https://www.igamingnews.biz/beter-virginia-tenth-us-state-license/
- Published: 2026-08-25T12:00:00.000Z
- Updated: 2026-08-25T15:16:28.000Z
- Description: BETER's new Virginia Lottery vendor registration marks its tenth US state, extending its esports and table tennis betting content to operators there now.
- Author: iGamingNews Editorial Desk
- Tags: Product, United States

*Image credit: Source: BETER company announcement, August 25, 2026.*

**BETER received a Vendor Registration license from the Virginia Lottery, the company said August 25, extending its esports and table tennis betting content into a tenth US state.** The registration lets BETER supply live data and live streams from its ESportsBattle esports tournaments and Setka Cup table tennis to licensed Virginia operators for the first time.

The content is already live in the state through bet365, BETER's long-standing operator partner, which was waiting on the vendor approval to switch it on. Alongside Virginia, BETER's content now runs in Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois and Kentucky.

BETER's business is what the industry calls fast-betting content: continuous esports and table tennis events, more than 700,000 of them a year, designed to give sportsbooks something to price and bettors something to wager on between marquee fixtures. That model depends on being licensed almost everywhere at once, since a content stream with no state approval simply cannot be shown to bettors there, unlike a single national broadcast deal a traditional sports-data supplier might strike once and reuse.

"Virginia is one of the most competitive sports betting markets on the East Coast, and reaching a tenth US state gives BETER a regulated footprint that very few fast-betting content providers can match," said Gal Ehrlich, BETER's chief executive. Valeriia Tarchynska, the company's chief legal officer, was blunter about what the milestone actually took: "Every US state sets its own rules, documentation standards, and timelines, and meeting them takes sustained, detailed work."

That framing matters more than the Virginia license itself. Ten states in roughly sixteen months since BETER's April 2025 New Jersey debut is steady progress, not a land grab, and it says as much about the compliance burden built into US sports betting expansion as it does about BETER's growth. Every one of those ten approvals required its own application, documentation and regulator sign-off, with no shortcut for a supplier whose product is identical from state to state. Larger data suppliers with broadcast-rights leverage can sometimes move faster on the strength of an existing league relationship. A niche content vendor has to clear every state government one at a time.

## Ten states bought with paperwork, not leverage

BETER's expansion is a useful contrast to how the biggest sports-data suppliers grow, largely on exclusive league deals that open several states in a single signature. A vendor selling continuous esports and table tennis content has no equivalent shortcut. Getting to state eleven will take the same state-by-state grind that got BETER to ten, and that grind is the real product moat for anyone still trying to break in behind it.

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