> ## Content Index > Fetch the complete content index at: https://www.igamingnews.biz/llms.txt > Use this file to discover other available public pages before exploring further. # BetConstruct AI Adds Podium and BetMakers' Racing Platform - URL: https://www.igamingnews.biz/betconstruct-ai-advantage-racing-platform/ - Published: 2026-08-11T12:00:00.000Z - Updated: 2026-08-12T13:07:50.000Z - Description: BetConstruct AI adds AdVantage, the racing platform from Podium and BetMakers, giving its operator network fixed-odds and tote racing in one integration. - Author: iGamingNews Editorial Desk - Tags: Product, Technology *Image credit: Source: Podium and BetConstruct AI company announcements. Never imply stock depicts the actual event.* **BetConstruct AI has signed a global distribution deal to plug AdVantage, the managed horse and greyhound racing platform built by Podium and BetMakers Technology Group, into its operator network across five continents**, [Podium announced](https://podiumsports.com/betconstruct-ai-selects-advantage-from-podium-and-betmakers-to-expand-its-racing-offering/?ref=igamingnews.biz) in the first days of August 2026\. The deal was independently confirmed by [SCCG Management](https://sccgmanagement.com/sccg-articles/2026/08/04/betconstruct-ai-secures-advantage-racing-platform-from-betmakers-and-podium/?ref=igamingnews.biz) and SoloAzar. AdVantage bundles fixed-odds and tote racing, Same Race Multi wagering, exotic bets, low-latency streaming, race form data and tipping content, plus outsourced trading and risk management, into one integration. BetConstruct AI's operators get a full racing book without building any of that infrastructure themselves. ## What operators actually get Racing is expensive to do well. Pricing thousands of races a week needs a trading desk, a data feed for form and results, and streaming rights, each normally sourced and managed separately. AdVantage folds all of it into a single managed product that Podium says already handles up to 6,000 races weekly across fixed-odds and pari-mutuel formats. For a platform provider like BetConstruct AI, whose operators range from small independents to established multi-market brands, that turns racing from a build decision into a procurement decision. Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said the company had "listened to our partners" and, after "an exhaustive process," picked AdVantage to fill that gap in its product suite. Podium Managing Director Josh Sparke framed the deal the same way from the supply side: the partnership gives operators "a faster and more efficient route to launching high-quality racing products without the operational burden." BetMakers Chief Operating Officer Martin Tripp added that the product now reaches BetConstruct AI's customers backed by "trading capabilities, technology, and 24/7 operational support." ## Racing joins the unbundling trend BetConstruct AI is not the first to route racing through AdVantage. Sportradar already distributes the platform to its own network, which means two large, competing platform suppliers now outsource the same racing vertical to the same specialist rather than compete on owning it. That mirrors what has already happened in sportsbook trading, where operators increasingly rent managed pricing rather than run their own desks, and in [odds and data feeds](https://www.igamingnews.biz/genius-sports-sportsbook-data-pricing-power/), where suppliers compete on service depth rather than raw exclusivity. It also cuts the other way from the argument operators make when they justify building in-house: that owning the stack protects margin. [Kambi's recent move into Nevada through Station Casinos](https://www.igamingnews.biz/kambi-station-casinos-nevada-deal/) shows demand still exists for turnkey suppliers even in mature markets, and BetConstruct AI's racing decision is the same logic applied to a single vertical rather than a whole sportsbook. Racing has a smaller, more specialised addressable market than football or basketball, so the case for owning it in-house is weaker for all but the largest operators. ## The ownership question hanging over the deal The timing adds a wrinkle. On 10 August 2026, six days after the BetConstruct AI announcement, Tabcorp Holdings agreed a binding scheme to acquire BetMakers Technology Group for roughly A$267 million, according to [iGaming Business](https://igamingbusiness.com/strategy/tabcorp-to-acquire-betmakers-in-267-million-deal/?ref=igamingnews.biz). Half of AdVantage's ownership is about to change hands. That does not touch BetConstruct AI's contract on its own, but it puts a fresh question in front of every operator now running AdVantage: what happens to a shared racing platform once one of its two owners answers to a different parent company with its own racing and wagering interests. Tabcorp runs its own totalisator and racing wagering business in Australia, and a modernisation push, not a sell-off, is the stated rationale for the deal. Operators plugged into AdVantage through BetConstruct AI or Sportradar are, for now, spectators to that decision. ## Related coverage For more on suppliers renting out functions operators used to build themselves, see [BetConstruct AI's platform build-versus-buy calculus](https://www.igamingnews.biz/igaming-platform-build-vs-buy/), [Kambi's Nevada entry via Station Casinos](https://www.igamingnews.biz/kambi-station-casinos-nevada-deal/), and [how prediction markets are pulling liquidity from traditional racing and sports books](https://www.igamingnews.biz/sportradar-kalshi-polymarket-prediction-markets/). ## A racing book operators no longer have to own AdVantage's spread across two rival platform suppliers shows how far racing has moved from a product operators build to one they license whole. The Tabcorp deal is a reminder that whoever owns the plumbing behind a rented product can change without the operators renting it having any say.